EMAIL MARKETING

Mailchimp vs Kit: Which Is Best for You?

Are you tired of sending emails into the void? If you’re a small business owner or entrepreneur struggling to turn your email subscribers into paying customers, choosing the right email marketing platform could be the game-changer your business needs. Today, we’re diving deep into the two most popular options: Mailchimp vs Kit.

Are you tired of sending emails into the void? If you’re a small business owner or entrepreneur struggling to turn your email subscribers into paying customers, choosing the right email marketing platform could be the game-changer your business needs. Today, we’re diving deep into the two most popular options: Mailchimp vs Kit.

TLDR:

For beginners and budget-conscious businesses: Mailchimp wins with its free plan and user-friendly interface.

For online entrepreneurs and coaches: Kit dominates with superior automation and creator-focused features.

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Mailchimp Pricing

  • Free: Up to 500 contacts, 1,000 emails/month

  • Essentials: $13/month (500 contacts)

  • Standard: $20/month (500 contacts)

  • Premium: $350/month (500 contacts)

Kit Pricing:

  • Free: Up to 1,000 subscribers

  • Creator: $15/month (1,000 subscribers)

  • Creator Pro: $25/month (1,000 subscribers)

Deep Dive

Email Automation: While Mailchimp offers basic automation through its Customer Journey Builder, Kit’s system allows for more sophisticated sequences that can nurture leads through complex sales funnels. This makes Kit far superior for businesses that rely on automated email sequences to convert subscribers into customers.

Design & Templates: Mailchimp shines with over 100 professional templates and an intuitive drag-and-drop editor that makes creating beautiful newsletters effortless. Kit takes a minimalist approach with fewer template options, focusing on content delivery over visual design. For businesses that prioritize stunning visual campaigns, Mailchimp clearly wins this category.

Landing Pages: While Mailchimp includes a basic landing page builder as part of its offering, Kit excels with purpose-built landing pages and opt-in forms designed specifically for lead generation. Kit’s landing pages are optimized for conversions rather than just looking pretty, making them the better choice for businesses focused on growing their email lists.

Segmentation: Segmentation approaches differ significantly between the two platforms. Mailchimp offers solid segmentation based on subscriber behavior and demographics, using traditional list-based organization. Kit uses a tag-based system that’s particularly effective for content creators who need to track subscriber interests and engagement levels. Both approaches work well, but serve different business models and marketing strategies.

Choose Mailchimp if you:

  • Travel for business more than 6 times per year

  • Currently spend 2+ hours monthly on expense reports

  • Want to eliminate the risk of missing tax-deductible expenses

  • Need professional expense reporting for corporate clients

  • Value the convenience of integrated travel booking and expense management

Choose Kit if you:

  • Travel for business more than 6 times per year

  • Currently spend 2+ hours monthly on expense reports

  • Want to eliminate the risk of missing tax-deductible expenses

  • Need professional expense reporting for corporate clients

  • Value the convenience of integrated travel booking and expense management

The Verdict

For most small business owners just starting out, Mailchimp’s free plan offers excellent value. However, if you’re serious about email marketing automation and turning subscribers into customers, Kit’s creator-focused features make it worth the investment.

Ready to get started? Try Kit’s free plan for 1,000 subscribers, or test Mailchimp’s forever-free option to see which feels right for your business.