EMAIL MARKETING
5 Email Marketing Secrets Every Coach Needs to Know
When I first started my coaching business three years ago, I made every email marketing mistake in the book. I sent generic newsletters to my entire list, ignored segmentation, and wondered why my open rates were dismal and my client conversion was practically nonexistent.
Everything changed when I discovered Kit (formerly ConvertKit) and learned these five email marketing secrets that transformed my coaching practice from a side hustle into a thriving six-figure business.
Secret #1: Your Email List is Your Most Valuable Asset
I used to focus all my energy on growing my social media following, thinking that Instagram likes and LinkedIn connections would translate into clients. I was wrong. Social media platforms can change their algorithms overnight, but your email list belongs to you.
With Kit, I’ve built an email list of over 2,500 engaged subscribers who actually want to hear from me. These aren’t just numbers – they’re potential clients who have already raised their hand and said “yes, I want to learn from you.”
Why Kit makes this easy: Kit’s landing page builder and opt-in forms integrate seamlessly with my website. I can create beautiful, high-converting forms in minutes without needing a developer.
Secret #2: Automation is Your 24/7 Sales Team
The biggest game-changer for my coaching business was setting up automated email sequences. Now, when someone joins my email list, they automatically receive a carefully crafted welcome series that introduces them to my coaching philosophy, shares valuable tips, and naturally leads them toward my services.
Last month alone, my automated sequences generated $8,400 in coaching program sales while I was focused on serving my existing clients. That’s the power of having a system that works while you sleep.
How I use Kit’s automation: I’ve created different sequences for different types of subscribers – one for new coaches, another for established coaches looking to scale, and a third for coaches interested in my group programs. Kit’s visual automation builder makes it simple to map out these customer journeys.
Secret #3: Segmentation Transforms Everything
Before Kit, I was sending the same email to everyone on my list. My life coach subscribers were getting emails about business strategy, and my business coaching prospects were receiving content about work-life balance. No wonder my engagement was low!
Now I segment my audience based on their interests, where they are in their coaching journey, and what they’ve purchased from me. This means I can send highly relevant content that speaks directly to each subscriber’s needs.
Kit’s segmentation power: With Kit’s tagging system, I can automatically tag subscribers based on their behavior – which emails they open, which links they click, and which lead magnets they download. This data helps me send the right message to the right person at the right time.
Secret #4: Personal Stories Build Trust (And Trust Converts)
The emails that generate the most responses and client inquiries are the ones where I share personal stories from my coaching journey. I talk about my own struggles with imposter syndrome, the mistakes I made in my first year, and the systems that helped me break through to multiple six figures.
These authentic stories don’t just entertain – they build trust. When prospects see that I’ve walked in their shoes, they’re more likely to invest in my coaching services.
Kit’s editor advantage: Kit’s email editor is clean and distraction-free, which helps me focus on crafting compelling stories rather than fighting with formatting. The templates are beautiful but simple, letting my personality shine through.
Secret #5: Consistency Beats Perfection Every Time
I used to spend hours crafting the “perfect” email, then wait weeks before sending the next one. This inconsistent approach meant my audience forgot about me between emails, and my list engagement suffered.
Now I send a valuable email every Tuesday morning without fail. Some weeks it’s a detailed case study, other weeks it’s a simple tip I learned from a client session. The key is showing up consistently for my audience.
Why Kit supports consistency: Kit’s scheduling feature lets me write emails in batches when I’m feeling creative, then schedule them to go out at optimal times. Their analytics also show me when my audience is most likely to open emails, so I can time my sends perfectly.
The Results Speak for Themselves
Since implementing these five secrets with Kit, my coaching business has completely transformed:
Email list grew from 200 to 2,500+ engaged subscribers
Email open rates increased from 15% to 42%
Monthly revenue from email marketing: $8,000-$15,000
Client conversion rate increased by 340%
Time spent on email marketing decreased by 60%
Email marketing isn’t just about sending newsletters – it’s about building relationships that convert into coaching clients. Kit gives coaches like us the tools we need to nurture those relationships systematically and authentically.
If you’re ready to stop leaving money on the table and start building an email marketing system that works for your coaching business, I highly recommend giving Kit a try. Their free plan lets you get started immediately, and as your list grows, their features scale with your business.
Your future coaching clients are waiting to hear from you. The question is: will you reach them through scattered social media posts, or through strategic, relationship-building emails that turn subscribers into raving fans and paying clients?
The choice is yours, but I know which approach transformed my business – and it can transform yours too.